How would a 40% or more overnight sales growth benefit your showroom? What if you didn’t have to sell ANY additional fixtures to get it? Last week’s post was about uncommon ways to reduce shipping, and one of the points was to get clients in earlier in the build process. Not only can that reduce […]
Your sales rep commission structure will have a lot to do with how well your sales team performs (and what they focus on). Here’s a quick list of things we’ve found to be beneficial: TIE IN MARGINSIf you give your commission sales reps pricing flexibility, make sure their commissions are tied to margins. We pay […]
Shipping costs drain profits out of orders and kill lighting showrooms. Most retailers make less than 10% Net Profit (though lighting showrooms that are exceptionally efficient can get up around 15%-18%). Paying even 5%-6% for shipping can literally chop away as much as half (or more) of your bottom line. Here are some not-so-obvious ways […]