Cheap LED is flooding the market and it’s good to know why quality is worth paying for. Here is a quick guide that I’ve given to my people on what makes quality LED different than most of the cheap junk now on sale. LUMENSIn lay terms, lumens is brightness. This should be the first measure […]
We’re all looking for ways to combat the encroachment of e-tailers and big box stores into our sales territory. One way that we’ve done this at Hansen Lighting is to offer a unique No-Questions-Asked Lifetime Warranty on the products we sell. When I first considered this, it made me very nervous. I worried that I’d get stung […]
Running a lighting showroom is no different than any other business in one key way: success depends upon the strength of our team. Here are some tips on how to identify and recruit the best people to your team. NARROW THE FIELD…GIVE HOMEWORKYears ago I started putting a homework assignment in every job application I post. This was […]
My top outside sales rep is an amazing salesperson – and what he accomplishes is not just inborn talent or luck… nor is it accidental. We’ve worked together for over 15 years and I’ve watched him build up his client-base and reputation from scratch to multiple millions in sales annually. Here are three things I’ve […]