SUMMARY In our business cash is king, and cash-FLOW is all about timing (i.e. getting paid on time, or even early). Many showrooms are shocked when I tell them that we’re switching as many of our accounts over to paying with credit cards as possible. Here’s why… In the first half of this 2 part […]
SUMMARY In our business cash is king, and cash-FLOW is all about consistency (i.e. collections automation). Many showrooms are shocked when I tell them that we’re switching as many of our accounts over to paying with credit cards as possible. Here’s why… —————— QUICK JUMP The Cost of Non-Automated Collections (work smarter not harder) Know […]
If someone asked my opinion on the single most powerful zero-cost but huge-reward investment that could be made in a lighting showroom… a great customer greeting would be the easy answer. According to retail experts, more than 75% of the impression clients have of your company is formed within the first 60 seconds after they […]
In a recent webinar, owner Jason Petersen of Hansen Lighting, shares with Lighting Showroom owners how to Get Paid Faster by offering incentives and automating the process with your best customers. Ready to GET PAID FASTER? Find out how XOLogic is now offering tools to help showroom owners get paid faster. https://xologic.com/big-things Jason PetersenJason Petersen […]
NOTE FROM JASON: Well-run lighting showrooms produce 15% Net Profits or higher and have a growing bank account… but most small businesses in general don’t come close to that. It is my goal to help showrooms get there through simple best-practices that don’t require money, major changes, or (most importantly) a lot of time. A […]
My top outside sales rep is an amazing salesperson – and what he accomplishes is not just inborn talent or luck… nor is it accidental. We’ve worked together for over 15 years and I’ve watched him build up his client-base and reputation from scratch to multiple millions in sales annually. Here are three things I’ve […]
It’s very possible to put your lighting showroom to work FOR you rather than the other way around. The Lighting Showroom Association (LSA) asked me to do a training at the Dallas Market on the topic of putting more cash in the bank and gaining more freedom as lighting showroom operators. Here is a link […]
In years past we donated fixtures or threw them away to clean out our warehouse and get the tax write-off. I’m guessing your showroom does the same. Consider holding a “black-tag” event instead. Advertise a one-day black tag event where the first people through the door (set the number based upon how many black-tag items […]
Did you know that 85% of customers will look at reviews before they decide where to buy lighting? And even more than that – 95% of customers under 30 will read at least 5 reviews before they’ll visit a physical location. Google reviews – whether you love them or hate them, they’re not something you can ignore.
Why would Dominos Pizza admit to being a screw-up… on national television? Starting in 2009 Dominos – who had been losing market share to Little Caesars and other quick-serve pizza chains – started airing TV commercials of CEO Patrick Doyle fessing up to his company using cheap ingredients, wimpy boxes, and other low-quality alternatives. Dominos […]